Your business is all about capturing the latest trend and offering it to your customers before your competition; at the best price. It’s how you’ve stayed in business. It’s how you plan to stay in business. Whether consciously or intuitively, you know it’s the best way to run your business. Even if your brand is not money-oriented, as a business owner, you can admit to feeling a special tingle when anticipated future earnings spark your next brilliant idea.
Now let’s switch gears for just a second.
Have you seen China’s GDP graph for the past half century? Of course you have. You’ve probably already considered learning Chinese and venturing eastward. If you haven’t, all you need to know is there’s a good reason many, many American companies have built offices and factories in the country, if not just for its cheaper labor. Think billion dollar GDP scores becoming trillion dollar GDP scores over the second half of a fifty-year period. Now let’s return to your business. To your brand. And to the obvious logical connection: China, boasting the largest population in the world, is ready to spark your next light bulb moment. Are you?